The report focused on 19 food and beverage companies in the U.S., representing 74 percent of all food and beverage advertising spending in 2021. We analyzed changes in TV ad exposure and spending from 2017 and 2021 and examined companies’ public statements about their targeted marketing campaigns and initiatives.
The results were shocking:
- While overall TV ad spending decreased during these years, companies increased the percentage of their TV ad budgets to Spanish-language channels, and Black children and adults continued to view more food and beverage ads than their White counterparts.
- In 2021, candy, sugary drinks, cereal, and sweet/savory snacks represented 75% of Spanish-language and Black-targeted TV ad spending, up from approximately 50% of each in 2017.
- The initiatives and campaigns focusing on diversity, equity, and inclusion and causes important to Black and Hispanic consumers we identified in this report almost exclusively promoted unhealthy products.